Tips on how to lead Innovation

There may be a time when you need to take the lead on innovation in your organization. The distinguishing aspect of leading a special-purpose team is that you’re not in control; you can only influence behavior. You’re tasked with figuring out how to do something new, so what you do in the formative stages will greatly impact the team’s chances of success. Promotional Consultant Today shares these steps to guide your success.

1. Keep team size small, even for big projects. In Silicon Valley, the “pizza rule” has taken hold. If you can’t feed a team with two pizzas, your team is too big. Once a group gets beyond five to seven people, productivity and effectiveness begin to decline. Communication becomes cumbersome. Managing becomes a pain. Players begin to disengage, and introverts withdraw. When it comes to team size, less is more.

2. Pay attention to group chemistry and emotions. Researchers at Carnegie Mellon point to three factors that make a team highly functioning. 1) Members contributed equally to the team’s discussions, rather than letting one or two people dominate; 2) Members were better at reading complex emotional states; and 3) Teams with more women outperform teams with more men. The emotional component—how we feel when we are engaged with a team—truly matters but is all too often never discussed. Pay attention to how the people you’re inviting onto your team relate to others. Always give credit to your team rather than take credit yourself, and practice empathy at all times.

3. Don’t go overboard with diversity. Can too much diversity be a detriment to team chemistry? Researchers at Wharton think so. Too much diversity of “mental models” can be a drag on forward progress, say professors Klein and Lim. If members of a team have a shared, organized understanding and mental representation of knowledge about the nature of the challenge, it can enhance coordination and effectiveness when the task at hand is complex, unpredictable, urgent and novel. The researchers concluded that team members who share common models can save time because they share a common body of knowledge.

4. Establish a group process. A group without a process is like a ship without a rudder. It will have a harder time innovating. Establish team rules at the outset. Address how you’ll treat each other, how you’ll respect each other and articulate how much of time each member is committing to the team. Effective teams establish clear goals and rules at the outset, and hold each other accountable.

5. Pay attention to the 3R’s of innovation: Result, Reputation and Residuals. What motivates people over the long haul is not money, but intrinsic rewards. As the team leader, keep the three R’s in mind: 1) Result: If you hit your target, you’ll have another accomplishment on your track record; 2) Reputation: Your status in the organization rises. Senior management will be delighted. Colleagues will talk you up, praise your contribution, and invite you to join future projects. 3) Residuals: the lasting payout of participating in a successful collaborative team is that you get to see your “product” being used by customers, both internal and external. You know you’ve made a difference, solved a problem or created an opportunity for the organization, your team and most of all yourself.

Source: Robert B. Tucker is a renowned global futurist and innovation keynote speaker with a client list that includes more than 200 of the Fortune 500 companies. President and founder of The Innovation Resource, Tucker is an internationally recognized pioneer in the field of innovation. Note: This article was first published in  PPAI Publications on August 26, 2016 under the title “How To Lead Innovation”. 

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Branding with promotional logo Armbands

Nowadays, marketing using promotional product is taking the world by storm. Every business is promoting its business using this promising technique to promote its brand. And for those of you who have gone a step ahead to hit your target audience with promotional armbands, congratulations! For those who haven’t, you are missing out on one of the best promotional techniques that can take your business to even greater heights. However, before you embrace this unique marketing strategy, know the following basics.

Using Promotional Armbands

Customized armbands work best in the sports as well as in music extravaganzas, but it does not stop there. You’ll see bikers, professional dancers, and much more people using these logo promotional armbands. Promotional armbands are powerful marketing tools you should adopt if you want your business to prosper. And rolling out a marketing campaign using these unique and effective marketing tools is simple .Just design a simple logo and ensures it sticks out well. This is vital since most people love simple, appealing, and unique things rather that sophisticated designs. For instance, if your armbands are uniquely designed with a simple logo, people are likely to remember and associate themselves with your esteemed company.

You can pass promotional armbands to a crowd, sell them during a music concert, or give them as a drink cover. People love armbands because they are not heavy and anybody won’t hesitate to wear them immediately .Besides, they are noticeable; a trait you’ll rarely find in other promotional products.

Tips for selling Armbands

Armbands are becoming an excellent marketing option nowadays. Customized armbands can be sold in a fundraiser or sports event .However, before selling them, think about how you’ll design them. Go for a simple design. Choose the best and attractive colors. Make them smaller. Also, remember to request your manufacturer to include your business contact details alongside your marketing message so that they can achieve the marketing motive. Above all, sell them to the right audience.

The bottom-line

Marketing with branded armbands is one of the most effective ways to reaching your customers and attract new customers. Whether you’ll want to present your logo armbands to sports enthusiasts or music lovers, your long term marketing objective can only be met if you get the best armbands to your target audience. First, go for a simple design that is easy to remember. Secondly, you’ll have to learn how to customize your product so that customers will feel part of your business. Lastly, it’s paramount that you present your promo item to the relevant people; people who have a purchasing capacity. If you’re able to accomplish all this, you’ll take your business image to the next level. Your brand will gain trust. Your potential and current customers will feel part of your business. Therefore, make the right choice today so that your marketing message will reach more and more people. Remember, you’ll need numbers to remain relevant businesswise .Don’t keep thinking, go for promotion armbands for amazing results!

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A Good Marketing Strategy?

Over the last few years I have been writing several novels, novellas and short stories, and have been learning different ways of marketing them. I am not unhappy with the results of my efforts, but realise that one of the strategies which might work quite well is very hard to accomplish. It is a reciprocal arrangement […]

via A Good Marketing Strategy? — Stevie Turner, Indie Author.

Custom Printed Combs Ideal for Barber Shops

Business advertising is not a new phenomenon in today’s contemporary competitive business marketplace. For you to survive, you must do the extra advertising other successful business marketers do. And one of the most effective techniques you can count on is to give out branded custom printed combos to barbershops. You can attract more new clients using these advertising specialties. All you need is to ensure that they have been branded with your company’s contact detail, message, logo, and colors. Make your new customers believe that you’re the only person who can offer them with the finest goods or services in that niche. Choose inexpensive branded combs and sell or use them as giveaways with your existing marketing campaign. Follow the following simple steps to order your custom combs:-

Step#1 – Choose the right supplier for your custom combs

Look for an established supplier who specializes in personalized combs. Ensure that the supplier in question has a wide range of branded combs to choose from. Remember, a full-range agency has better selections as compared to a company that does its own printing. Experienced advertising specialty marketing people are better placed when it comes to finding deals and are usually adept at offering suggestions to make the most out of these imprinted combos when it comes to advertising.

Step #2 – Choose the right comb for your promotion

Choosing the right custom comb for your marketing is easy. You can start with understand your budget and the quantity of your initial order. Most promotional products websites offer quotations that can help with the decision making process. Promotional Combs are an inexpensive item so you can start with a small quality like 250 units and get more if you customer start liking it.

NOTE: Remember PPI offer FREE setup on all reorders. Order Custom Combs !

Step #3 – What should i print on the combs ?

As most promotional combs has a very small imprint area it is not advisable to print a large logo or multiple lines of text. We recommend to print your barbershop name and phone number. Additional a website address would be a great way to drive traffic to your website as well.

TIPS: Always ask for visual proof to confirm the printing is visible and clear. We offer free visual proof and artwork help with every order.

Step #4 – Receive your combs on time for your event

It is every important for your to discuss your event date or the date when you need your custom combs delivered. Most custom printed combs take 2-3 weeks of production time. If you have a specific in hand date most suppliers can offer free rush production.

NOTE: Our custom printed combs take 5 days to produce and we offer free rush service on most products.

Step # 5 – Start distributing your branded logo combs

Start distributing the promotional combos to your new and existing customers. You can use them alongside your existing marketing efforts. You could also offer they as a item your customers can purchase.These imprinted combos will enable you to re-enforce your authority in business by keeping your brand known by the more and more people.

Step #6 – More distribution ideas

  • Trade shows and Exhibitions: Take your imprinted combos to exhibitions trade shows or special events. These effective  giveaways are capable of  drawing  potential clients to your booth, presenting  you with a perfect opportunity to popularize your brand to new and potential clients .Here you’ll be able to pitch your offering and gather potential client’s contact  information which will go a long way in  building potential your clients’ database.
  • Other similar businesses: Offer the promotional combos to customers who own or intend to own a barbershop .Also, ensure that the client in question is going to use your item in a very visible place. For instance, give out branded combos as well as branded mirrors to well-known spas, big hairdressers and, popular barber shops. Also, do not forget to give them out in beauty contests. This will help you reach more people who’ll, in the long run, become your customers.

Step #7 – Replacing your business cards with promotional combos

Substitute your company’s business cards with unique branded combs and mirrors. Ensure that you always use them wherever you are going. For example, you can give them out during important business functions as well as in your daily business dealings with clients, important friends, and business associates. Replacing your business cards with promotional combos can yield amazing marketing results. People will get to know more about your products and services, enhancing your company’s image in the process. This unique promotional technique is capable of meriting the extra attention and will ultimately set your business apart from the crowded marketplace. Go for promotional logo combs today!

Promotional Product inc. has the largest selection of custom combs at the lowest price online guaranteed. Order your Custom Printed Combs today !

Effective Marketing with Branded Logo Products

Effective Marketing with Branded Logo Products

Does your company have a tangible brand strategy?  A tangible brand will encourage the buyer, portray your firm’s credibility, convey your marketing message clearly, establish an emotional contact between your business and potential clients and also cement customer loyalty.
For your marketing efforts to be successful, it’s important that you choose the right brand and devise an ideal means through which you’ll entice both potential and prospective clients. Again, be sure to create reliable frameworks that will enable your brand to bring substantial value to the firm, clients, and employees. The following are essential steps to branding your business and success:

  • Discover your brand– Make sure that your brand is meaningful and beneficial to your customers. Buy using high quality logo products for your promotions and giveaways will increase your brand reputation. When you’re certain that what you’ve chosen is practical, go ahead and have your logo imprinted on the items.
  • Analyze your company’s marketplace– Undertake considerable evaluations on the marketing space in which your business operates and identify the opportunities available for your business. Know what your clients like most; so that you’re sure to strike their hearts with the right logo promotional giveaway item.
  • Give a clear definition to your desired brand– Try to figure out what you want your business to look like in the coming few years; what are your goals? For you to develop your brand, you really have to stipulate clear objectives. Great brands are based on relevance and realism. Your company’s success solely depends on how you appreciate your clients and how assiduously you deliver your business values, visions, passions, and strengths.
  • Position the customized products within a unique realm– Initiate an advanced mechanism that will assist your customers to easily navigate through your firm and select products that perfectly suit their demands. Establish your desired brand realm in a more systematic and organized manner since it portrays your brand’s identity, messages, and organizational aspects. Brand realm creates a reliable communication platform between the company and potential/prospective customers. It also depicts the services, business units and products that the company deals in. From which perspective do you wish your customers to view you?
  • Fully deliver your branded experience– Here, you have an exclusive option. How frequently you expose your brand can either strengthen or weaken your business, depending on how tactfully you blend it. Imprinting the products with uniquely designed logos, taglines or memos can greatly improve your marketing/advertising. Bear in mind that all employees are obliged to be stewards for your company’s new brand. The customer’s view about the brand will emanate from the engraved logos. Every client’s interaction is a perfect opportunity to supplement the brand.

    Having formulated your business’s branding strategy, you can start amalgamating it with your advertising and communications—all the things you do and who you are—then watch the effectuality and proficiency of your marketing exertions soar. With no doubt, logo products are an implausible way to foster your brand’s visibility; and eventually, increase your profitability.

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